By John Turney
January, 1977, NFL agent to Harvey Martin: "Harv, You're All-Pro, you are the Defensive Player of the Year, You are the Super Bowl co-MVP in a game the Dallas Cowboys won and as a World Champ we will get you big-time endorsement dollars from the "The big four – shoe, car, clothing, soft drink. The four jewels of the celebrity endorsement dollar.”
After months of no deals with any of the "big four"
Harvey Martin to