Sunday, May 12, 2013

Jaguars Show Off New Uniforms

LOOKING AHEAD
By John Turney

A few weeks ago the Jacksonville Jaguars redesigned their uniforms allowing Nike to design the duds. According to reports on the Internet the new unis are "meant to create a new look and new attitude" for Florida’s youngest NFL franchise.

Nike Elite 51 is the type of uniforms they will be. According to Nike "The design renaissance developed by the Jacksonville Jaguars, the NFL, and Nike, centers around the concept of the American dream and realizing success through hard work, ingenuity, and leadership".

Again, according to Nike's press release, "The uniform is a head-to-toe integrated system of dress with an aggressive, modern design that honors the team’s military fan base and positions the team for the future."

More from Nike, "The new black uniform features teal and gold accents, making a bold statement from top to bottom. Black represents the true characteristics of a jaguar – a feared predator who hunts with stealth precision. Jaguar claw marks across the shoulders, around the neckline and within the stripe pattern on the pant are placed in an aggressive forward-facing position."

The new uniforms feature a new helmet that are black in the front and fade to gold—symbolizing a jaguar coming out of the shadows.
Correct us if we are wrong, but if the jaguar is coming out of the shadows shouldn't the back of the helmet be black and the front gold?

We think the gradient helmet is iffy, and the number font is terrible. The uniforms are just not good.  Obviously, these things will never be up to us, all we can do is be critics, but if the fans like them, fine. But can these types of things last?

Jaguars owner Shahid Khan called the new design "A piece of art. We're young, we're contemporary and it looks to the future".

Well, he's right. It is the future. For now.

We'll check in around 2019 or so to see if they are still wearing them. You see, a team has to wear a uniform for five years before they can change them.

So, by then we'll see if there is a "new" future and a new "piece of art".

Saturday, May 11, 2013

Vikings Unveil New Uniforms for 2013 Season

LOOKING AHEAD
By John Turney
Source: Vikings Website
The new Vikings uniforms actually look good. We got a glimpse a while back when Nike showed all the uniforms in a mass release but we got a closer look late in April.

The Vikings and Nike, in a team release, made this statement "The Vikings new uniform is a modern twist on the team's classic look. Reflecting on a culture of toughness, simplicity, and detailed craftsmanship, these unique characteristics give the Vikings uniform a renewed distinction.

Yes, it's a load on B.S. but it seems like this is happening a lot with new Nike uniform releases. Maybe they just like to hear themselves talk. But this time as we mentioned, they did pretty well.

There is a hint of the "new" and the "old" if you will. The numbers, those in the 'left-hand" column have the design of the "bow" of a Viking ship. The numbers on the right-hand side are normal. Our only gripe is that single-digit numbers should have the "bow" effect as well. We called the Vikings and asked what that was and they just said "that's just not our font".
Source: Vikings Website
Says who? Nike. Oh well, it's not that big a deal.

The helmet has a matte finish and the mask is black. We'd have preferred a purple mask, but again, that's a small detail.
Source: Vikings Website
Here are the Nike "talking points" released by the Vikings PR staff last month.

“There’s a harshness to the environment in Minnesota and it really creates a strength within those who live here,” said Vikings linebacker Chad Greenway. "The new uniforms are simple and powerful, and this design truly feels like us. I couldn’t be more proud to wear it this season.”

Another quote from the release, "The Nike Elite 51 uniform gives us a highly innovative, performance-led canvas to really tell the Viking story,” said Todd Van Horne, Nike’s Global VP and Creative Director for Nike Football. “This new design is a modern representation of the Viking culture and makes a simple, yet powerful statement.”

“I’ve worked closely with Nike designers for years to provide input on the way this uniform should be built,” said Minnesota Vikings running back Adrian Peterson. "The way a uniform fits really does matter when you’re out there on the field. I think fans will love the new design – it’s the way a Viking is supposed to look.”

The Vikings last changed uniforms in 2006 though it does not seem that long ago to us. This is an upgrade and think it will be around a while.

Friday, May 3, 2013

Dolphins Officially Show New Uniforms

LOOKING AHEAD
By John Turney
CBS Miami
Above are the new Dolphins uniform that was leaked last month and then officially announced a couple of days later (April 23, 2013).

The color of aqua is said to be "brighter" as is the orange that captures the "city’s modern, cutting-edge characteristics".  Further, according to Nike, "Miami’s sun and South Florida waters serve as the foundation for the Dolphins uniform aesthetic. The updated hues reflect the blues in the water, as well as the orange in the sun and glow of the city".

The uniform will be the Nike Elite 51 uniform design and according to Todd Van Horne, Global VP and Creative Director for Nike Football it "is a true reflection of their culture – modern, refined and bold. This highly innovative uniform system allows for zero distractions on the field and provides a fresh updated look to take the team into the 2013 season.“

Zero distractions? That has to be a good thing, right?

The release goes on, "The new helmet sheen features a sparkled finish to reflect the sand, as well as a refined stripe pattern with a pop of orange, to highlight the horizon. The same stripe pattern is carried throughout the uniform into the new number and font design and through the stripe in the pant."

“As an athlete, you don’t want to worry about your uniform out on the field. It’s good that Nike thinks about the details so we don’t have to,” said Miami Dolphins wide receiver Mike Wallace. "Look good, feel good, play good — that’s what it’s all about.”

The Dolphins Hall of Fame QB alumni were certainly on board—"It’s fine. It's about looking forward and a new vision for the Dolphins" said, Dan Marino. “But the bottom line, and we all know it, it's about winning football games. It don’t matter what the logo is if you’re winning”

Bob Griese added “I never was a big fan of a dolphin with a helmet on it,” said Griese, preferring the new "realistic" figure on the helmet. “I think it looks confident, it looker stronger, it looks ready to battle.”
The "realistic" new Dolphin
Dolphins CEO  said “The old logo was kind of the dolphin dancing on top of the water at the dolphin show. This logo was more about the dolphin swimming in the wild and being at its maximum force.”

Get it? MAXIMUM FORCE. Wasn't that a video game? But, we digress.

According to ESPN, "One of the early complaints from Miami fans is the eyes of the dolphin are smaller and appear to be nearly closed."

Of the power of the Dolphin, Armando Salguero of the Miami Herald wrote—
’The logo is interesting to me because it is the most controversial change of the team’s new look. It’s also less cartoonish now. It’s no longer wearing the helmet with its signature “M.”
Some people say it looks like a squeezed wedge of Aquafresh toothpaste. Others mock that it looks like a whale. Others say the old logo made the dolphin seem strong and this one makes the animal seem weak. 
Well, the truth is the Dolphins actually called marine biologists and asked at what point a dolphin is at its strongest. And the answer, the club tells me, is not after the mammal has breached the water’s surface, which is what the old logo depicts. Indeed, this is when the animal is most vulnerable. 
The answer is the dolphin is strongest in nature just prior to the animal’s breach of the water when all its muscles are flexed. And that’s what the new logo is said to depict. I cannot account for that. I’m just passing it along."
We don't know about all that. Our view is this uniform is okay, we'd give it a passing grade. Call it a "C".

We'd give this one an "A"—