By John Turney
Yesterday, the Rams released new colors, a new primary logo, a secondary logo, and wordmarks via the Internet. Here are a few of the key players identified in the video released by the Rams—
|Kevin Demoff, Rams COO, Had a habit of trolling Rams fans vis Twitter. Here he is|
wearing a hat with red it in the design, apparently for giggles.
|Steve McClard, Project Lead, Nike. Stated the team "got it right"|
|Shandon Melvin, VP, Creative Director, NFL|
The reviews were mixed, to be generous. It's accurate to say that the creative team at Nike and the Rams and the NFL "didn't get it right the first time", at least according to the majority of the fans.
Additionally, according to an interview given to Rich Hammond of The Athletic, Rams COO said there was to be "grand debut throughout Los Angeles on the night of Saturday, March 21, to coincide with the start of Aries in the zodiac, which is the month of the ram." (Could this get more pagan?—maybe they need to page Tom Hanks to reprise his role in 'Dragnet'.)
There is even a Change.org petition asking Rams to reconsider. You can see it HERE. The goal for the petition is 5,000 signature. As of this posting they have nearly 4,000. Will Demoff take it seriously? Unknown.
Rams fans were more positive about this logo.
|Side-by-side of new logo and Chargers logo, there is some resemblance|
The Ram horn is their brand, their identity. If anyone sees anything other than a horn then there is a problem. A big one.
GPA—1.8 or a C-/D+
Walk Down Memory Lane
Here are past Rams logos, some not official, though they did appear on Rams stationary in 1937 (the red and black ones) and some were used on officially licensed Rams merchandise in the 1970s. The white Rams head logo (no gold horn) we are dubious of because it only appears in style guides in the black and white sections. And we never saw it after 1973 or so. We think the real logo was the Rams helmet with grey facemasks from 1974-80.
|On 1937 Cleveland Rams official Stationary|
|Also on the official 1937 Cleveland Rams stationary when the team colors were red and black|
|Purported to be Rams logo from 1941-42|
|This Rams head logo is from the 1946 Rams Media Guide. It is less|
refined than the 1946-47 versions that appeared on game programs but
enough alike to be considered the same we suppose.
|Purported to be Rams logo from 1944-50 but it seems to have first|
shown up in 1946 on the championship pendant and on game programs and is
not seen after 1947 but the above version did appear on the 1946 Media Guide.
|Purported to be Rams logo from 1951-69, though we've seen several different|
iterations with this particular logo, including all-white (seen below). However, it was first used
in 1948 on the Media Guide and was also was used after 1970. (see below).
|Though never documented, when used, this is what the logo looked like, which makes sense|
because the Rams colors were blue and white for a portion of the time this logo was said to be "official"
|Not official, but did appear on officially licensed merchandise in the early 1970s, sometimes|
offset with a light blue, perhaps to make it "pop"
|Again, not official, but did appear on licensed merchandise in 1973 and 1974. Perhaps|
in other years as well. It was used when Rams went back to blue and gold.
|We saw this, along with the two-bar iteration, far more than the black-and-white Rams head logo in the decade of the 1970s. |
Though this was not said to be "official" you'd be hard-pressed to find a Rams head logo in the late 1970s
|We saw this more than the single-bar versions and always felt that this was the primary logo of|
the mid-to-late 1970s. It was on most of the pennants, jackets, t-shirts, etc., of that time frame.
|In 1981 the Rams changed the facemask to blue, but this is said to be the official logo from 1983-88|
|The official logo from 1989-94|
|The official logo from 1994-99 when Rams left Anaheim for St. Louis|
|The new Ram head logo in "millennium blue and new century gold". 2000-2016|
|Same Rams head as in St/ Louis but in navy and white. 2017-2019|
|The new Ram head in Ram royal and Sol. 2020—|
|As mentioned above, the long-time Rams head first made its appearance|
in 1948, not the early 1950s which is what the Rams PR department said in its release.
|1953 Media Guide|
|1954 Rams Media Guide|
|As mentioned the yellow-horned logo was used after 1970 when it|
was said to be defunct.
|One of the few places we've ever seen the white Rams head|
but as we mentioned it was blue, not black outlines.
Felt pennants are also a way to gage what was used since in the early days it was like the Wild West, you could put any Ram on a pennant and "Los Angeles Rams" and sell it and, apparently, not get sued—
Then it became more uniform—
We also recommend you go HERE for even more pertinent info by SportsLogos.Net
Paul Lukas (Uniwatch.com) and Chris Creamer (SportsLogos.Net) are the home run kings of sports uniforms and logos.
Next up, what the Rams brain trust and Nike will do with the uniforms. Thee is no ETA for them.