By John Turney
Nike never learned that lesson. They foisted ugly uniforms on the NFL from the moment they got the chance. The first redesign they got to do was the 1997 Broncos. The fans didn't like it but winning the Super bowl changed their tune fast. The pants even had a slight Nike "swish" on them.
The rounded font was not too bad, at least it was not italics or something unnecessarily modern like that. And it went on from there. Nike was locked out of redesigning uniforms until 2012 (Reebock had an exclusive contract for many years) but in 2012 the Seahawks were rebranded. And they were, honestly, pretty good. The font was upright but they had nine iterations they could play in. And that didn't count the lime green color rush (another story for another time) but Nike had gotten their toes wet.
In 2013 was the Jaguars and the horrible two-toned helmet and equally horrible font for the Jaguars—
|The newest Jaguars iteration|
The Bucs and Browns unis were so bad they got rid of them as fast as they could. The Bucs went back to something close to what they had before. The Browns are yet to be revealed for 2020.
|Bucs just got rid of these digital-clock numbers|
|Nike got the drop shadow numerals wrong|
|Silly wordmark on pants|
|This font on numbers is terrible|
|These new Falcons uniforms have been universally panned|
The media needs to secure interviews with the powers that be at the NFL creative offices where they are allowing such garbage on the field.
|Dolphins fans were not pleased with the "belly-flopping" Dolphin logo|
The jury is out on the Rams and Browns uniforms, two teams with long traditions, and we will withhold judgment until they come out, of course, but if there are gradients, superfluous and frivolous fonts used just because they can then they will be fails. And Nike has had too many failures in the last eight years.
Frankly, it's time for the NFL to fire Nike and bring in a responsible athletic clothing company that will respect the traditions that made the NFL great in the eyes of most fans.